Investigating Needs

• 1. What is your goal, challenge or problem?

• 2. Who are the customers or audiences?

• 3. What is needed, wanted or wished?

• 4. What should people BE?

• 5. What should people KNOW?

• 6. What should people FEEL?

• 7. What should people HAVE?

• 8. What should people DO?

• 9. What should people THINK?

• 10. How should success LOOK, FEEL, SOUND, SMELL, and TASTE?

Creating Ideas

• 11. What might be changed or improved?

• 12. If the sky is the limit, what might be possible?

• 13. What seems impossible, but if could happen might improve the situations?

• 14. What might be simplified, substituted, combined, adapted, magnified, minified, put to other uses, eliminated, or rearranged?

• 15. What look, sounds, feelings, tastes or smells might be used or changed?

• 16. What might be some fun, humorous or crazy ideas?

• 17. How might other people approach or change the situations?

• 18. What ideas might be borrowed from movies, films, theater, television, music, books or the internet?

• 19. What metaphors, analogies or similes might relate to the situations?

• 20. If people had unlimited money and resources, what might be done?

The previous questions were excerpted from the latest version of the KnowBrainer Tool shown below.